What REALLY matters

As mothers, we're concerned with product safety and quality, cost and environmental sustainability.


Our products are made in Italy following the stringent EU regulations. Using active bio-ingredients, we are vegan and cruelty-free.


As a sustainable business, we're eliminating secondary packaging to minimize waste and most of our packagings are reusable. 


Our brand is built on our children’s love for colours and intellectual curiosity.

Our promise is to provide a safe environment for them to grow.

Our personal interest is to prolong the lives of our own cosmetic collection, and eliminate the time spent scrubbing crayon and marker marks off their faces and bodies. Yea, you'll understand.